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"Reba" 24/7? Not.

Monica.GIF Television -The name “CW” Network is so confusing. Whenever I hear “CW,” I inevitably think country-western. I think a whole network full of “Reba” and America’s top models in cowboy chaps and twirling lariats.

Will The CW catch on? If you’re a loyal “Gilmore Girls” adherent, you will stumble into them wherever they roam. Marginal shows such as “7th Heaven,” “Smallville,” and “Supernatural” might have a tougher go catching traction. Ironically, "Reba" isn't even down with The CW. She's been canceled.

To me, The CW is a branding problem for a marginal broadcast network wrestling for an identity.

monica@onlineoffbeat.com